In January 2014, icebauhaus, in cooperation with the Usability Engineering Center of Nuremberg Institute of Technology began the first phase of a new research project in the field of mobile application development for the African market.
The aim is to develop a concept and a prototype of a mobile application to support Ethiopian athletes and trainers to better achieve their goals of developing their running talent towards an international level.
Main technical partner in Ethiopia is AhadooTec plc., an Addis Ababa IT company managed by Ethiopians who recently returned from the German diaspora with the support of Centre for International Migration & Development (CIM). The first project phase involves on-the-ground user research in Addis Ababa as well as in rural Ethiopia. AhadooTec Engineers will be actively involved throughout the user centered design process, and continuous technical consultation is provided by local tech-innovation hub iceaddis.